Privacy Policy

Last updated October 2026

MapWho is built around a simple principle: your relationship data belongs to you, not us. This page explains exactly what that means in practice.

What we don't do

Where your data lives

Everything you add to MapWho — the people you know, notes, call frequency, special dates — is stored directly on your device. If you're signed in to iCloud, it is also kept in sync through your own private iCloud, as described below. Nothing else is transmitted anywhere unless you specifically choose to export it. That export file is yours to keep, share, or delete as you see fit.

Syncing across your devices

If you're signed in to iCloud, MapWho automatically keeps your maps in sync between your devices using Apple's iCloud (CloudKit). Each map — including the people, companies, notes, and dates you've entered — is stored as a record in your private iCloud database. That database belongs to your Apple ID: MapWho's developer can't see, read, or access it, and no MapWho server is involved. Your data is stored and protected by Apple under your iCloud settings and Apple's Privacy Policy.

If you're not signed in to iCloud, MapWho keeps working entirely on your device. You can manage or delete data stored in iCloud through your device's iCloud storage settings.

Importing from your Contacts

You can bring people into MapWho straight from your phone's address book. This uses Apple's own system contact picker, which only ever hands MapWho the specific people you individually select — it never gives MapWho ongoing or general access to your Contacts app, which is why no separate permission prompt appears for this. Anything you import is then stored the same way as anything typed in by hand: on your device, and synced through your own private iCloud if you use more than one device.

Siri

If you use Siri to log a visit or catch-up (for example, "Hey Siri, log a visit in MapWho"), Siri processes your voice under Apple's privacy terms. MapWho receives only the details of the request, such as the person and the note text, and saves them to your map. MapWho doesn't receive or store audio recordings.

Notifications

Reminders — birthdays, anniversaries, and overdue catch-ups — are scheduled entirely on your device using Apple's local notification system. MapWho doesn't use push notifications, and no notification content is ever sent to us or to anyone else.

In-app purchases

MapWho Plus subscriptions are handled entirely through Apple's App Store. Your payment details go to Apple, not to us — we only receive confirmation that a purchase was made, so the app can unlock the relevant features.

Photo library access

If you use the "Share your network shape" feature, MapWho asks for permission to save the generated image to your Photos library. This only happens when you explicitly choose to save it — nothing is added to your photos otherwise.

Children

MapWho isn't directed at children, and we don't knowingly collect information from anyone under 13.

Changes to this policy

If MapWho's data practices change, this page will be updated to reflect that, and the change will always follow the same principle: your data, under your control.

Questions

Reach out any time via our support page.